Congrats to ELFXI for their slick website reboot! Announcing their new site, ELFXI also offered up their company name’s origin story:
“We wanted to call it ’11’, as in, ‘This one goes to 11,’ from the movie ‘Spinal Tap’. Well, it turned out there were a lot of other companies who liked 11 as well. So ‘elf’ is German for 11, and XI is the Roman numeral for 11. So we are ELFXI.”
Not one to be outdone, Extreme has been pumping up the masses for their freshly baked, about-to-hatch website. Extreme’s new online egg cracks open August 4th.