We believe our MAM Fam is strongest when we are lifting each other up. So we were particularly moved by RPA’s wonderful work with Honda for the automotive brand’s ‘Project Drive-In’ campaign, which is helping save some of America’s classic drive-ins struggling with the digital upgrade mandate.
Watching the reactions of the winning drive-in owners, we were reminded of a couple other humanity-has-a-good-side projects we ran across this month.
One was GoPro’s ad featuring real footage of a firefighter saving a kitten from a burning building. Firefighter. Kitten. Burning building. Yes. Grab some tissues.
The other was a delightful short documentary MassiveMusic Los Angeles highlighted this month, featuring a visionary young band that writes and performs original metal because “most people listen to pop, hip hop, but not that many people really listen to metal anymore. … It’s something we will be known for.” (They’re still in sixth grade, by the way.)
Unlocking the Truth’s defiant brand of originality, honesty, and self-love reminded us that the next generation of brilliant musicians are honing their skills right now. And it’s thrilling to watch them rise like a bold, brilliant tide.