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Wieden + Kennedy Shares Kudos + Laughs @ Cannes

July 30, 2012 By Ella Swift Redding

The Man Your Man Could Smell Like Old Spice

Cool Client Projects

When MAM client Wieden + Kennedy took the stage at Cannes with long-time rival BBH, the audience had no idea they were in for a stand-up comedy act. Dan Wieden and BBH’s Sir John Hegarty slung barbed compliments as the festival presented examples of each others’ works to celebrate the 30th anniversary of both ad […]

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SESAC Pays on Promos

June 29, 2012 By Ella Swift Redding

PRO Trends

Good news from SESAC: they DO pay on promos! We at MAM made an error in our May newsletter by stating that SESAC doesn’t pay on promos, an error for which we sincerely apologize. Here’s the correct scoop from SESAC on their approach to promo music: “SESAC does distribute royalties for promotional announcements or promos. […]

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MAM Family: Sherah Carney @ SESAC

June 19, 2012 By Ella Swift Redding

MAM Family

Childhood memories often evoke memories of playing outside, favorite toys, and playing with neighborhood kids. For Sherah Carney, she fondly remembers frolicking around her dad’s music studio, playing with adult musical instruments and messing with the music label’s shrink wrap machine with her younger siblings. “I grew up sitting at the soundboard with my dad,” […]

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ASCAP Tweaks Formula for TV Music Royalties

June 19, 2012 By Ella Swift Redding

PRO Trends

ASCAP wants to play ‘fair’ with shifts happening in how music is used for TV’s growing sandbox of multiple media performances. Earlier this month, ASCAP announced royalty adjustments within its ‘Weighting Formula’ to address the changing use of TV music across all media formats. “These changes are designed to ensure the continuing fairness of the […]

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Dish’s Hopper Lands in Legal Frying Pan with Networks

June 19, 2012 By Ella Swift Redding

Ad Trends & New Tech

Networks have sued Dish Network for its Hopper feature, which allows viewers to skip ads broadcasted by Networks with the touch of a remote control button. Dish quickly countersued, claiming breach of contract by the Networks, since ‘auto-hopping’ still ‘preserves’ the ads in the recording: it’s the consumer who chooses whether to view them or […]

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Wieden+Kennedy Big Winners with Chrysler+Detroit

June 19, 2012 By Ella Swift Redding

youtube chrsyler eminem wieden kennedy superbowl ad imported from detroit born of fire

Cool Client Projects

Congrats to MAM client Wieden+Kennedy on three stellar wins (Effie+Emmy+Cannes+Webby) for its ‘Born of Fire’ campaign for Chrysler! Featuring Eminem (and some seriously moving footage of Detroit), the campaign is credited with helping boost ratings for both the automaker and it’s hometown. “The success of this campaign has contributed significantly to the company’s sales growth […]

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