Musical Swings Harmonizing in Detroit
April 7, 2016

For those of you with the Motor City either in your backyard or on your travel itinerary within the next few weeks, here’s a fun excuse to bundle up and grab a swing in downtown Detroit. “The Swings: An Exercise in Musical Cooperation” is a charming musical swing installation visiting Campus Martius Park (from Montreal) […]

Nan Tackles YouTube in SHOOT
April 5, 2016

SHOOT just published a POV column by Nan Wilson, MAM’s Oracle on the swift-moving world of music royalties. Her piece “The Future of Advertising Music Royalties” calls out YouTube’s conveniently lazy approach to advertising music royalties, and how that’s influencing the digital music royalty market. Nan also outlines the role PROs currently play (and don’t) […]

MAM Family Sightings at SXSW 2016
March 24, 2016

Way to represent at SXSW this year, MAM Family! Yessian literally kicked off the biggest SX yet (#thanksobama) with it’s SXKO Party at The Belmont, co-hosting with fellow production houses Synthetic, Apache, Ntropic, and Beast. Complete with the requisite line out the door, SXKO has quickly become a top mixer for ad folks diving into […]

Present-Day Pirates: A Most Ingenious Paradox
February 26, 2016

In honor of Monday’s Leap Day (known to some of us as ‘The Pirates of Penzance’ Day), it seems fitting to get a nitty-gritty look at today’s modern pirate. You know the type: roguish disregard for the rules, exploits the weak merely to increase their bounty/booty, treacherous when crossed, cavalier with their beloved(s), snorts at […]

Engage with the Future: Ad Music for Digital Natives
February 12, 2016

It’s a joke now: the teenager staring at their phone during dinner. At school. At everywhere. “Adults” accuse them of being tuned out, clueless to the value of working hard and respecting elders. They want everything ‘free’ (music, TV, movies) and have a mammoth sense of entitlement. But what if modern teens aren’t that simple? […]

Holiday Joy Delivered by MAM Family
December 21, 2015

Musical holiday cheer is once again on the loose from our MAM Fam this year. Yessian’s Hamburg crew created a sugarplum score for German supermarket Kaufland’s wonderful Star-Wars-themed kiddie Christmas commercial. Meanwhile, Yessian has been busy in its New York workshop creating the musical story of The Wish Writer, a magical holiday gift+app concept this […]

Finger Goes to Cuba and Gets Fancy
November 20, 2015

Finger Music has been hard at work, cranking out some stellar projects. Leisure Cruise duo Dave Hodge (Finger’s Creative Director) and Leah Siegel released a new music video filmed in Cuba for their song “Mother”. The video features amazing scenes, including a fascinating late-night swimming competition Leisure Cruise didn’t stop there, working with Finger to […]

YouTube Red: “Got Another $9.99?”
November 20, 2015

Looking to spend yet another $9.99 per month to listen to music? YouTube sure hopes so. On October 28, Google launched YouTube Red*, the newest must-have service in the already extensive and ever-growing list of music streaming apps. For $9.99 monthly, YouTube Red offers you three features: no ads, offline viewing, and “switching between apps […]

COPILOT Delivers for ‘Same Day Pups’
November 11, 2015

The budding company Same Day Pups is giving a whole new meaning to the term “special delivery.” Head on over to their website, and with the click of a mouse a certified purebred puppy will be drone-delivered to your doorstep that very same day. Flying puppies?! It almost sounds too good to be true! Because […]

Paddle for Lars
November 6, 2015

Imagine waking up early one morning, before dawn, excited about the latest adventure you have planned for the day — mountain biking! As you get to your picturesque destination and begin riding, you pass some beautiful lookouts, perfect for your lunch stop. After your ride, you think you might get drinks at the local bar […]