The majority of SESAC’s stock — 75% to be exact — was purchased in February by private equity firm Rizvi Traverse. Details are still unclear as to which of the PRO’s stockholders sold their shares, but according to Moody’s Investor Service, SESAC is looking solid as ever and positioned well within the American PRO market.
Rizvi Traverse is better known for their prior investment activity with Facebook, ICM, Playboy, Square, Summit Entertainment and Twitter: all pretty solid players within their markets, too. It will be interesting to see what follows for SESAC. But clearly they are the ones to bet on at the moment.