Rookie Super Bowl Ads Get Jump Start
New brands entering the gladiator arena otherwise known as 'Super Bowl advertising' are choosing to get a jump start on their commercial competition by introducing their football-friendly marketing campaigns early this year.
Folks like SodaStream, Oreo and Gildan are on the bandwagon. In particular, Lincoln is using the tactic to help spread the word about the Ford brand's reinvention for a younger market of luxury buyers. (Note: Super Bowl veteran Mercedes-Benz is following Lincoln's stovepipe into the arena early, as well.)
The pre-event buzz is seen as a savvy move by marketers to both hype and maximize their first-time Super Bowl investment (average ad's price tag: $7 million). Let the games begin!