W+K Video Connects Facebook's Vast Users
Are you sitting down? If not, grab a chair: Facebook reached 1 billion users this month. To celebrate, the social media pioneer tapped Wieden + Kennedy (FB's new agency of record) to create Facebook's first official "brand video", titled 'Things that Connect Us'.
Facebook founder Mark Zuckerberg stated of the milestone video, "For the first time in our history, we've made a brand video to express what our place is on this earth. We believe that the need to open up and connect is what makes us human. It's what brings us together. It's what brings meaning to our lives. Facebook isn't the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together."
Since originally posting on Facebook, the ad has spread (like most things FB) to YouTube, Vimeo and further into cyberspace. There are even rumors of it running on (*gasp*) TV. In the meantime, check out the links below to learn more about W+K's expression of human togetherness through Facebook
.See Ad @ YouTube...Read More @ AdWeek...Read More @ HuffPost...