Forget the Coin Toss, Super Bowl Ads: the Chase is ON!
Remember when we reported last month that newbie Super Bowl brands like SodaStream, Oreo and Gildan were pushing the envelope open early on their Super Bowl ads? And that Lincoln and Mercedes-Benz were following their lead? Yeah, well, the ad world's pre-game hype is starting to look a heck of a lot like Game Day.
Brands including Toyota, Hyundai, Go Daddy, Century 21, VW, Taco Bell, Allstate and Kia have also posted their Super Bowl ads online early (click the brand's name to see their ads).
Chase (Coca-Cola) - 2013 Super Bowl Ads
Super Bowl ads are becoming evermore interactive, as well: this year you can name a Budweiser Clydesdale, become an astronaut with Axe, and decide what the keys to Dad's Audi means on prom night. Wieden+Kennedy's contribution to the SuperBowl's growing games-around-The-Game is Coke's 'Chase' contest, where online votes decide who wins an adventurous chase through the desert (our vote is for the showgirls... of course).
Who will reign as Best Ad of the Super Bowl remains to be seen (and decided online via YouTube's Ad Blitz). But all of us at MAM will be watching, routing on our MAM Fam's hard work... and taking notes for nabbing their well-earned royalties in the year ahead. Good luck!!