The Jingle! It's ALIVE!!

As all good things in advertising these days, the jingle has been rebranded and given a new life online. According to AdWeek, we are to now call jingles 'Branded Pop Songs'.

Our MAM Fam saw this coming a while ago, of course. Like when ThunderCloud Subs tapped Tequila Mockingbird's Justin Tapp to create an extended 'narrative' song for their radio and online marketing campaign during SXSW.

AdWeek's piece says what's new to Jingleland is the duration of the song, thanks in part to online advertising breaking the 30-second mold and embracing longer video formats. 

"We abused music and did hideous things with it when ads were 30 seconds long," said John Mescall, executive creative director at McCann Australia and lyricist behind 'Dumb Ways to Die'.

Indeed, the songs in this new wave of marketing music aren't the cheesy, hard-selling jingles of yore. They're narratives that take the place of voiceovers, on-screen copy or vaguely associated soundtracks licensed from cool indie bands.

Here's hoping the blooming demand for 'branded pop songs' lands on your to-do list.

Read More @ AdWeek...HearThundercloud Subs' Jingle @ YouTube...