Rookie Super Bowl Ads Get Jump Start Ad Trends & New TechStassy VelinovaDecember 31, 20122013, ads, advertising, bandwagon, campaigns, early, first time, football, football-friendly, Gildan, introduce, luxury, marketing, Mercedes, national, new brands, New York Times, NFL, NYT, online marketing, Oreo, pre-event, price tag, reinvention, rookies, savvy move, SodaStream, super bowl, super bowl ads, TV advertising, younger market, YouTubeComment