Dish's Hopper Lands in Legal Frying Pan with Networks
Dish Sued by Networks for Hopper
Networks have sued Dish Network for its Hopper feature, which allows viewers to skip ads broadcasted by Networks with the touch of a remote control button.
Dish quickly countersued, claiming breach of contract by the Networks, since 'auto-hopping' still 'preserves' the ads in the recording: it's the consumer who chooses whether to view them or not.
Stay tuned to see which will take a bigger hit from Dish's hop-or-not approach to Network advertising: Network ad revenues or Dish's accessibility to Network broadcasts.