Wieden+Kennedy Big Winners with Chrysler+Detroit

Congrats to MAM client Wieden+Kennedy on three stellar wins (Effie+Emmy+Cannes+Webby) for its 'Born of Fire' campaign for Chrysler! Featuring Eminem (and some seriously moving footage of Detroit), the campaign is credited with helping boost ratings for both the automaker and it's hometown.

"The success of this campaign has contributed significantly to the company's sales growth over 2010, and as a result of this success, Chrysler has paid off their government bailout six years early," Chrysler said in its Effie entry.

That's definitely something to sing about.

Learn More @ W+K...Learn More @ AdWeek...Learn More @ AutoBlog...

Imported from Detroit [Born of Fire] (Chrysler)

https://youtu.be/SKL254Y_jtc