Everybody Loves Breakfast and a Jingle
Congrats to composer PJ Hanke for scoring big with IHOP's new jingle 'Love on a Plate,' delivered fresh and piping hot for the chain's 'Everything You Love About Breakfast' campaign.
Created by McCann Erickson, the multi-media branding move hopes to restake IHOP's foodie flag as King of Pancake Hill. Their mission after suffering market losses for several quarters? To "take back breakfast."
"That is our heritage," says Natalia Franco, IHOP's Senior VP of Marketing. "This is a campaign that really talks about the essence of our brand."
With such a yummy jingle, it's sure to become an anthem for breakfast seekers everywhere (and at all hours, hopes IHOP). Well done, PJ!