Kimo Scores One for Spider-Man (and Target)

Much like the Olympics, Superheroes (and their branding) were not to be missed this summer. Helping spin the marketing web around Marvel's release of 'The Amazing Spider-Man' was Target's merch ad, featuring music and sound design by Elias Arts.

The music house tapped composer Chris 'Kimo' Kemp to create a soaring film-worthy score for the 30-second ad. (Nice work, Kimo!)