W+K Goes for (More) Gold with P&G
Much like Michael Phelps, Wieden + Kennedy couldn't stop themselves after winning commercial gold for its top-ranked "Best Job" ad, the slam-dunk of their "Thank You, Mom" Olympic campaign for Proctor & Gamble.
Oh no. They (and P&G) then went and parodied Michael Phelps' gold medal success and their own highly successful Old Spice ad series... as part of their highly successful Old Spice ad series. And nailed it. And added a beard.
See Old Spice 'I Will Live Forever' Ad @ AdWeek...See Old Spice 'I Will Live Forever' Ad @ YouTube...See P&G 'Best Job' Ad @ YouTube...